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Luis F. Gómez ; Laura González-Zapata ; Yazmín Cadena ; Diana C. Parra ;Revista de Saúde Pública 2013, 47 5

Autor: Christina Mallarino

Fuente: http://www.redalyc.org/


Introducción



Revista de Saúde Pública ISSN: 0034-8910 revsp@usp.br Universidade de São Paulo Brasil Mallarino, Christina; Gómez, Luis F.; González-Zapata, Laura; Cadena, Yazmín; Parra, Diana C. Advertising of ultra-processed foods and beverages: children as a vulnerable population Revista de Saúde Pública, vol.
47, núm.
5, octubre, 2013, pp.
1006-1010 Universidade de São Paulo São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=67240208021 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Rev Saúde Pública 2013;47(5):1006-10 Comentário Christina MallarinoI Advertising of ultra-processed foods and beverages: children as a vulnerable population Luis F GómezI Laura González-ZapataII Yazmín CadenaI DOI:10.1590-S0034-8910.2013047004319 Diana C ParraIII Publicidade de bebidas e alimentos ultra-processados: crianças como população vulnerável ABSTRACT The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity.
Recent evidence has shown that food and beverage advertising has a great influence on children’s eating behavior.
This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way.
Evidence shows that Latin American countries have poor regulation of ultra-processed foods and beverages advertising, where the discourse of self-regulation still prevails over statutory regulations.
The following commentary explores how advertising might play an important role in developing unhealthy dietary patterns and obesity in Latin American children, as well as the urgent need for government action and the involvement of civil society to tackle this public health ...





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