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Revista Base Administração e Contabilidade da UNISINOS 2008, 5 3

Autor: JAN J. JÖRGENSEN

Fuente: http://www.redalyc.org/articulo.oa?id=337228636008


Introducción



Revista Base (Administração e Contabilidade) da UNISINOS E-ISSN: 1984-8196 cd@unisinos.br Universidade do Vale do Rio dos Sinos Brasil JÖRGENSEN, JAN J. MICHAEL PORTER’S CONTRIBUTION TO STRATEGIC MANAGEMENT Revista Base (Administração e Contabilidade) da UNISINOS, vol.
5, núm.
3, septiembre-diciembre, 2008, pp.
236-238 Universidade do Vale do Rio dos Sinos São Leopoldo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=337228636008 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative BASE – Revista de Administração e Contabilidade da Unisinos 5(3):236-238, setembro-dezembro 2008 c 2008 by Unisinos - doi: 10.4013-base.20083.07 COMENTÁRIO MICHAEL PORTER’S CONTRIBUTION TO STRATEGIC MANAGEMENT A CONTRIBUIÇÃO DE MICHAEL PORTER À ADMINISTRAÇÃO ESTRATÉGICA JAN J.
JÖRGENSEN jan.jorgensen@mcgill.ca Michael E.
Porter is recognized as a leading authority on strategy and competitiveness. His works have generated analytical tools used by business schools, managers, and public policy makers: five-forces analysis, generic strategies, the value chain, activity systems, the national diamond and industry innovation clusters.
Broader applications of Porter’s analytical frameworks have included health care, non-profit organization strategy, economic development of inner cities, national competitiveness, clusters and innovation capacity, cross-industry linkages, environmental quality and competitiveness, and regional economic development (Institute for Strategy and Competitiveness, 2008). Prior to Porter, strategic management rested on the SWOT framework – strengths, weaknesses, opportunities and threats – developed by the general management group at Harvard (Andrews, 1971).
This approach involved checklists of fa...





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