Behavioural mHealth in developing countries: what about cultureReportar como inadecuado

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1 University of Southampton Southampton

Abstract : In the absence of political action to address behavioural health in many developing countries Lachat et al., 2013 one could suggest to simply make use of infrastructure that is already available – the mobile technology infrastructure. This seems sensible considering that modern mobiletechnology has reached almost every person on our planet. Additionally, the digital divide between developed and developing countries is closing and in 2016 95% of the global population has access to a mobile phone network while the number of mobile broadband subscriptions grows rapidlyespecially in developing countries International Telecommunication Union, 2016. Mobile technology ownership is also not limited to any specific demographic because it is increasingly affordable and hence, there is potential to utilise behavioural mHealth approaches to successfully deal with NCDs in developing countries Beratarrechea et al., 2014; Stephani, Opoku, & Quentin, 2016.

Keywords : Ehealth Physical activity Mhealth Developing country Diet Health behavior Culture

Autor: Andre Matthias Müller -



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