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Mathematical Problems in Engineering - Volume 2016 2016, Article ID 8306950, 8 pages -

Research Article

Southwest University of Science and Technology, Mianyang, Sichuan 621010, China

University of Science and Technology of China, Hefei, Anhui 230026, China

Received 7 December 2015; Accepted 9 June 2016

Academic Editor: Zhimin Huang

Copyright © 2016 Jiangang Pang and Zhiying Liu. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


This paper uses principal-agent theory to study the issue of incentivizing crowdsourcing communities. It proves that enterprises can generate innovation plans of high quality and expected utility using the crowdsourcing community. Outsourcers can encourage high-quality people to join by adopting a linear variable compensation scheme and make the low-quality people quit by requiring them to supply more effort. The paper also shows that enterprises’ participation in crowdsourcing community innovation can effectively improve their innovative ability and that it is necessary for enterprises to construct an effective and cooperative innovative system combining crowdsourcing community innovation and their own internal innovation.

Author: Jiangang Pang and Zhiying Liu



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