How can imitation counterbalance innovation An ABM Bass model for competing productsReportar como inadecuado




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1 Laboratoire d-Informatique, Signaux, et Systèmes de Sophia-Antipolis I3S - Groupe SCOBI MDSC - Modèles Discrets pour les Systèmes Complexes 2 IDC LAMIA - Laboratoire de Mathématiques Informatique et Applications

Abstract : The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviors on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.

Keywords : Competing products Agent based modelling Marketing Bass model





Autor: Philippe Collard - Wilfried Segretier -

Fuente: https://hal.archives-ouvertes.fr/



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