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Claudio Vaz Torres ;Paidéia 2014, 24 58

Autor: Amalia Raquel Pérez-Nebra

Fuente: http://www.redalyc.org/articulo.oa?id=305431903008


Introducción



Paidéia ISSN: 0103-863X paideia@usp.br Universidade de São Paulo Brasil Pérez-Nebra, Amalia Raquel; Vaz Torres, Claudio Expertise in Automatism Study: An Application in the Consumption of Esthetics Paidéia, vol.
24, núm.
58, mayo-agosto, 2014, pp.
205-211 Universidade de São Paulo Ribeirão Preto, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=305431903008 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Paidéia may-aug.
2014, Vol.
24, No.
58, 205-211.
doi: 10.1590-1982-43272458201408 Article Expertise in Automatism Study: An Application in the Consumption of Esthetics1 Amalia Raquel Pérez-Nebra2 Centro Universitário de Brasília, Brasília-DF, Brazil Claudio Vaz Torres Universidade de Brasília, Brasília-DF, Brazil Abstract: Expertise is one of the ways one can make one’s behaviors become automatic, and with consumption it is no different.
Explanatory models of this sort of behavior described in the literature up to now have considered only conscious or rational buying, and do not apply to automatic buying.
The model proposed here is inspired by, and adapted from, the behavior analyses, integrating variables that have typically been neglected in the traditional models, such as contextual variables.
This study aimed to describe the relationship between the reports of behavior linked to the consumption of esthetics (operationalized in four variables: commenting, getting information, using cosmetic products and services) and the individual variables and those of the setting where purchases related to beauty were made.
In order to do so, 953 Brazilian women responded to an online questionnaire.
The model was tested and partially confirmed.
Contextual socialpsychological variables were the only ones to pre...





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