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Investment decisions, Product malfunctions, Consumption experience, Inaction inertia, Decision deferral

Brigden, Neil S

Supervisor and department: Häubl, Gerald Marketing

Examining committee member and department: Pracejus, John Marketing Häubl, Gerald Marketing Fisher, Robert Marketing Moore, Sarah Marketing Ratner, Rebecca Marketing

Department: Faculty of Business

Specialization: Marketing

Date accepted: 2013-09-23T15:38:25Z

Graduation date: 2013-11

Degree: Doctor of Philosophy

Degree level: Doctoral

Abstract: This dissertation proposes and tests a theory of consumer inaction traps – situations where consumers repeatedly fail to take actions to address relatively small problems, and end up suffering disproportionately from these problems as a result. I demonstrate that initially forgoing action leads to a trap where subsequent opportunities to address a problem are not taken because they are relatively less attractive than opportunities that were previously foregone. I show that this trap can be avoided by removing the opportunity for initial inaction, by eliminating the consumer’s responsibility for the initial inaction, or by decoupling the current opportunity to address the problem from previous opportunities. Specific examples of these inaction traps are examined using incentive compatible experiments in the domains of product malfunctions Essay 1 and declining investments Essay 2. Experimental manipulations are used to both pinpoint the mechanism underlying these effects, and identify potential interventions to reduce or eliminate the impact of these traps.

Language: English

DOI: doi:10.7939-R3CZ32B9Q

Rights: Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.

Autor: Brigden, Neil S



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