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Mathematical Problems in Engineering - Volume 2014 2014, Article ID 356726, 10 pages -

Research ArticleSchool of Management, University of Science and Technology of China, Hefei, Anhui 232206, China

Received 21 March 2014; Revised 5 May 2014; Accepted 23 May 2014; Published 9 June 2014

Academic Editor: Xiaohang Yue

Copyright © 2014 Yi He et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Previous studies related to cooperative advertising mainly focus on the one-period supply chain. In the fashion and textiles FT supply chain, the demand of most FT products fashion clothing, vogue handbags, fashion shoes, and so on varies over time due to the trends of fashion. In these conditions, a decision-making framework with a multiple-period supply chain becomes more realistic. In view of this, we investigate the optimal cooperative advertising strategies in a two-period FT supply chain consisting of a manufacturer and a retailer in two different scenarios: i each channel member makes decisions within a cooperative program; ii the retailer is vertically integrated with a manufacturer. Also, we introduce a two-way subsidy contract to coordinate the supply chain.

Author: Yi He, Zhiying Liu, and Khalid Usman



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