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Paper comes from key economic indicators of eight Czech wine producers, and compares their levels reached in 2000 and 2005 based on the Map of the Marketplace approach. This application shows, that even though the Czech Republic have entered the European Union, in that period, the changes that happened did not have a major influence on the position of selected competitors. Authors also discuss the applicability of selected approach, which does not seem to automatically suggest particular actions to be taken and has to be considered a help in decision making. Interpretation of a particular position in the map, and its development in time can provide an important input for strategy formulation.The paper is a part of solution of research plan of FBE MUAF in Brno, No. MSM 6215648904.

Item Type: MPRA Paper -

Original Title: Mapping the Czech wine market-

English Title: Mapping the Czech wine market-

Language: English-

Keywords: Map of Marketplace, Wine Production, Market Share, Return on Assets-

Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General-

Autor: Kucerova, Renata


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