Application of Theory of Reasoned Action in Predicting the Consumer Behavior to Buy the Toyota Avanza Veloz at Pt. Putera Auto Perkasa MedanReportar como inadecuado




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Journal: Journal of Asian Scientific Research

Abstract: The purpose of this study is to analyze the application of theory of reasoned action in predicting consumer behavior to buy a Toyota Avanza Veloz at PT. Putra Auto Perkasa Medan. The population of this study is all of consumers who purchased Toyota Avanza Veloz at PT. Putra Auto Perkasa as many as 251 persons. The sample was taken for 72 persons. The data were collected through questionnaire and documentation method. The data was analyzed by descriptive method. Based on the discussion it found that the behavior of consumer to buy a Toyota Avanza Veloz is influenced by consumer attitude for 54.98 percent of 45.02 percent in the subjective norm. The suggestion for the management of company is to provide the consumer with attention and required attribute to buy the Toyota Avanza Veloz, to provide the sales person with bonus and improve the service for the existing consumer so they can influence their family members to buy offered car. This study contributes in marketing management by using applied methodology of Theory of Reasoned Action by using formula of intention, consumer behavior and subjective norm to investigate consumer behavior, contribution for researcher and producer. The main objective is to give information to company that consumer behavior has positive attitude toward sales of Toyota Avanza.

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Journal of Asian Scientific Research

Month: 07-2015 Issue: 7



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