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Based upon new perspectives to explain superior business performance, an integrative conceptual model that links these different explanationsof superior performance is presented, highlighting the role of knowledge-related resources as key antecedents of the continuous creation ofcompetitive advantages Day 1994, Day George S. The capabilities of market-driven organizations. J Mark 1994a, 58 October: 37–52., DayGeorge S. Continuous learning about markets. Calif Manage Rev 1994b, 36 Summer: 9–31., Hunt and Morgan, 1995, Hunt Shelby D., MorganRobert M. The comparative advantage theory of competition. J Mark 1995; 59 April: 1–15. An empirical test of this conceptual model isconducted with a Chilean sample of publicly traded firms, using structural equations modeling. The results show a significant impact of: marketorientation, market sensing and innovativeness among other knowledge-related resources on superior performance, thus providing support forthe original ideas of Drucker 1954 Drucker Peter F. The practice of management. New York: Harper and Row Publishers, 1954. andSchumpeter 1934, and for the dynamic evolutionary approaches to strategy Dickson, 1992, Dickson Peter R. Toward a theory of competitiverationality. J Mark 1992; 56: 69–83., Dicskson, 1996, Dickson Peter R. The static and dynamic mechanics of competition: a comment on Hunt andMorgan-s comparative advantage theory. J Mark 1996; 60: 102–106.; Hill and Deeds, 1996, Hill C.W., Deeds D.L. The importance of industrystructure for the determination of firm profitability: a Neo-Austrian perspective. J Manag Stud 1996; 33: 429–451

Autor: Olavarrieta, Sergio; - Friedmann, Roberto; -



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