Interactions between Country-of-Origin, Brands and Food-Safety-Certificates in the Promotion of Beef in Germany – What is the Right Labelling Strategy – A Consumer Preference Analysis on the Basis of a Conditional Logit ModelReportar como inadecuado




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Abstract

This paper focuses on the deeper analysis of the interaction between Country-of-Origin, QUALITY and SAFETY labels, retailer brands and individual specific data with the target of identifying the best labelling strategies for the GERMAN BEEF market. For this purpose Discrete-Choice-method was applied. The empirical findings have interesting implications with respect to information economics in general, and the signalling effects of GIs, brands and QUALITY and SAFETY -labels in particular. Economic theory suggests that certificates reduce information asymmetries as far as consumers attribute product quality to producers- participation in quality assurance schemes. However, CO-labelled products may already be associated with a superior quality, rendering additional certification less effective. The results show a tendency in that direction. Mostly negative or no interaction effects for the analysed QUALITY and SAFETY-Country-of-Origin combinations were found. Nevertheless, there is the possibility that control labels can support the sales of certain origin as shown for the combination of BAVARIAN BEEF and CONTROLLED QUALITY-BAVARIA.



Item Type: MPRA Paper -

Original Title: Interactions between Country-of-Origin, Brands and Food-Safety-Certificates in the Promotion of Beef in Germany – What is the Right Labelling Strategy? – A Consumer Preference Analysis on the Basis of a Conditional Logit Model –-

Language: English-

Keywords: Country-of-Origin; Discrete Choice; Labelling-

Subjects: D - Microeconomics > D1 - Household Behavior and Family Economics > D18 - Consumer ProtectionD - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical AnalysisD - Microeconomics > D9 - Intertemporal Choice > D91 - Intertemporal Household Choice ; Life Cycle Models and SavingP - Economic Systems > P4 - Other Economic Systems > P46 - Consumer Economics ; Health ; Education and Training ; Welfare, Income, Wealth, and Poverty-





Autor: Profeta, Adriano

Fuente: https://mpra.ub.uni-muenchen.de/20543/







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