The Morning Kiddie Block. Info. P@ckets No. 3.Report as inadecuate

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Scheduling the morning "kiddie" block has become an important issue since PBS's (Public Broadcasting Service) 1990-91 children's initiative. Adding to the mix of children's programs is the upcoming "PTV, The Ready to Learn Channel on PBS." This services promises more children's titles as well as more hours of material for stations to manage. Ten model stations will be airing one of its two different schedules during the start-up period. Stations that are not airing "PTV" are faced with putting all the pieces of this puzzle together properly to provide service to small children. This report addresses this issue by examining weekday morning schedules and associated ratings on 6 selected stations during November 1993 and offers guidelines on putting together the morning schedule. Some best-case examples of what can be accomplished using sound scheduling strategies are looked at. Then, less successful strategies are discussed in order to show what should be avoided. Graphs show various station schedules, kid 2-5 ratings, and kid 2-5 PUTs (persons using television) across the Monday through Friday morning block. The graphs basically provide a visual representation of kids' shares across time. (AEF)

Descriptors: Childhood Needs, Childrens Television, Educational Television, Graphs, Programming (Broadcast), Public Television, Scheduling, Strategic Planning, Television Viewing

Corporation for Public Broadcasting, 901 E. Street, N.W., Washington, DC 20004-2037. Tel: 202-879-9675; Fax: 202-783-1019.

Author: Reed, Craig


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