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This packet, which is intended for literacy program leaders throughout Oklahoma, contains the materials developed by the Literacy Office of the Oklahoma Department of Libraries for its 1995 literacy awareness campaign. The first third of the packet is a project guide that includes the following materials: overview of Oklahoma's first statewide literacy campaign; list of 20 ways to make the most of the campaign; sample proclamation; information about the campaign's song "Learn to Read and the World Opens Wide"; words to the song; list of available campaign resource materials; clip art; letterhead; information about public service announcements; sheet for listing media contacts; facts about literacy in Oklahoma and nationwide; Oklahoma literacy census map; list of project sponsors; and project evaluation form. The remaining two-thirds of the packet consists of media kits for newspapers, radio stations, and television stations. Included in each kit are an introductory letter, overview of the project, discussion of reasons for media involvement in the campaign, facts about literacy in Oklahoma and nationwide, Oklahoma literacy census map; list of project sponsors, and sample publicity materials. A project brochure and participant certificate are included. (MN)

Descriptors: Adult Basic Education, Adult Literacy, Literacy Education, Mass Media, Program Development, Program Implementation, Publicity, Statewide Planning











Autor: Oklahoma State Dept. of Libraries, Oklahoma City.

Fuente: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=11946&id=ED400422







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