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An argument is made for continued and strengthened programs in foreign language instruction in business curricula. Among the points made are the following: economic and commercial development in post-World War II America established strong international ties; the Vietnam War emphasized U.S. inadequacies in cultural literacy; some higher education institutions are beginning to understand the importance of internationalizing academic programs; the U.S. workforce lacks international or intercultural competence; and 95 percent of the world's population is unlike that of the United States. Increased international commerce, mutual understanding, and accelerated scientific progress are among the benefits of improved language skill development. Implications of the report, A Nation at Risk, are discussed briefly. It is suggested that foreign language educators must advise students of the long-range benefits of language study on business careers and must also be willing to adapt foreign language courses to accommodate the needs of business students. Recommendations for state action are offered, including making international education a part of the basic education of all students. The proposed Foreign Language Economic Enhancement Act is described and supported. Contains 17 references. (LB)

Descriptors: Business Administration Education, Core Curriculum, Cultural Awareness, Curriculum Development, Economic Impact, Federal Legislation, Higher Education, Intercultural Communication, International Communication, International Education, Language Proficiency, Second Language Learning, Trend Analysis

Autor: Buzash, Michael D.


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