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Reference: Alexandre De Cornière and Greg Taylor, (2014). Integration and search engine bias. RAND Journal of Economics, 45 (3), 576–597.Citable link to this page:

 

Integration and search engine bias Series: Department of Economics Discussion Paper Series

Abstract: We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads—even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely to suffer from integration than consumers. On net, the welfare effects of integration are ambiguous.

Publication status:PublishedPeer Review status:Peer reviewedVersion:Updated Author's OriginalDigital Origin:Born digitalNotes:This is the pre-peer reviewed version of an article accepted for publication in the RAND Journal of Economics (2014) published by Wiley-Blackwell.

Bibliographic Details

Publisher: John Wiley & Sons, Inc.

Publisher Website: http://www.wiley.com/

Series:Department of Economics Discussion Paper Series

Series website:http://www.economics.ox.ac.uk/research/working-papers?paper_series=34&search=working_papers__all&task=search

Host: RAND Journal of Economicssee more from them

Publication Website: http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1756-2171

Creation Date: 2014-02-19

Copyright Date: 2014-02-19

pages:576–597Identifiers

Urn: uuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda7

Doi: https://doi.org/10.1111/1756-2171.12063

Issn: 0741-6261

Eissn: 1756-2171 Item Description

Type: Article: post-print;

Language: en

Version: Updated Author's OriginalKeywords: search engine integration advertising biasSubjects: Economics Industrial economics Microeconomics Law and the internet Tiny URL: ora:8412

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Autor: Dr Alexandre De Cornière - websitehttps:-sites.google.com-site-adecorniere- institutionUniversity of Oxford facultySocial Scienc

Fuente: https://ora.ox.ac.uk/objects/uuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda7



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