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Reference: Jepson, PR, Correia, RA, Malhado, ACM et al., (2016). Familiarity breeds content: assessing birdspecies popularity with culturomics. PeerJ, 4, Article: e1728.Citable link to this page:


Familiarity breeds content: assessing birdspecies popularity with culturomics

Abstract: Understanding public perceptions of biodiversity is essential to ensure continued support for conservation efforts. Despite this, insights remain scarce at broader spatial scales, mostly due to a lack of adequate methods for their assessment. The emergence of new technologies with global reach and high levels of participation provide exciting new opportunities to study the public visibility of biodiversity and the factors that drive it. Here, we use a measure of internet saliency to assess the national and international visibility of species within four taxa of Brazilian birds (toucans, hummingbirds, parrots and woodpeckers), and evaluate how much of this visibility can be explained by factors associated with familiarity, aesthetic appeal and conservation interest. Our results strongly indicate that familiarity (human population within the range of a species) is the most important factor driving internet saliency within Brazil, while aesthetic appeal (body size) best explains variation in international saliency. Endemism and conservation status of a species had small, but often negative, effects on either metric of internet saliency. While further studies are needed to evaluate the relationship between internet content and the cultural visibility of different species, our results strongly indicate that internet saliency can be considered as a broad proxy of cultural interest.

Peer Review status:Peer reviewedPublication status:PublishedVersion:Publisher's version Funder: Brazilian National Council for Scientific and TechnologicalDevelopment (CNPq)   Notes:© 2016 Correia et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ) and either DOI or URL of the article must be cited.

Bibliographic Details

Publisher: PeerJ

Publisher Website: http://peerj.com/

Journal: PeerJsee more from them

Publication Website: http://peerj.com/

Issue Date: 2016

pages:Article: e1728Identifiers

Urn: uuid:75a6f3f6-974d-4ef3-afbf-5eb57610d555

Source identifier: 607231

Doi: https://doi.org/10.7717/peerj.1728

Issn: 2167-8359 Item Description

Type: Journal article;

Version: Publisher's versionKeywords: Birds Public perception Biodiversity Culturalness Internet salience Culturomics Conservation Conservation Biology Computational Science Coupled Natural and Human Systems Tiny URL: pubs:607231


Autor: Jepson, PR - institutionUniversity of Oxford facultyOxford, Social Sciences, School of Geography and the Environment - - - Correi

Fuente: https://ora.ox.ac.uk/objects/uuid:75a6f3f6-974d-4ef3-afbf-5eb57610d555


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