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Reference: Nic Newman, (2010). #UKelection2010, mainstream media and the role of the internet.Citable link to this page:

 

#UKelection2010, mainstream media and the role of the internet Subtitle: How social and digital media affected the business of politics and journalismSeries: Reuters Institute for the Study of Journalism: Working Papers

Abstract: The 2010 UK election was billed as the internet election, the social media election. From Twitter to Facebook, through viral crowdsourced ads, sentiment tracking and internet polling, technology appeared to offer political parties and mainstream media organisations powerful new ways to engage voters and audiences. This paper argues that the 2010 election did mark another significant milestone in the onward march of the internet, with unprecedented levels of participation and new techniques providing extra layers of information, context and real-time feedback, which complemented and enriched more traditional forms of media. There are six core conclusions from this study which should be noted by politicians and media practitioners alike.

Publication status:PublishedPeer Review status:Not peer reviewedVersion:Publisher's versionDigital Origin:Born digital

Bibliographic Details

Publisher: Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford

Publisher Website: http://reutersinstitute.politics.ox.ac.uk/index.html

Series:Reuters Institute for the Study of Journalism: Working Papers

Issue Date: 2010

Copyright Date: 2010 Identifiers

Urn: uuid:c1b6f25e-108e-4d6e-9388-875a0b8ba113 Item Description

Type: Report;

Language: en

Version: Publisher's versionKeywords: Social media elections UK General Election 2010 Twitter Facebook political communicationSubjects: Media and Public Policy News media,journalism,publishing Internet and everyday life Internet and governance and democracy Tiny URL: ora:5339

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Autor: Nic Newman - - - - Bibliographic Details Publisher: Reuters Institute for the Study of Journalism, Department of Politics and Int

Fuente: https://ora.ox.ac.uk/objects/uuid:c1b6f25e-108e-4d6e-9388-875a0b8ba113



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