Conducting Childrens Health Insurance Outreach in African American Communities.Report as inadecuate

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In 1998, 19.7 percent of African American children were uninsured. Since a majority of African American children live in families with incomes below 200 percent of the federal poverty line, they are eligible for free or low-cost insurance coverage. This report presents strategies for facilitating the recruitment and enrollment of African American children into Medicaid and the Children's Health Insurance Program (CHIP), a health insurance program financed by the federal child health block grant. It provides examples of successful efforts in different states. The five strategies include: (1) consider the demographics of the population when planning outreach strategies (engage fathers in getting their children enrolled and reach out to working families); (2) engage trusted members of the community or trusted community-based organizations to deliver messages and bridge the divide between service delivery systems and the public; (3) join efforts with African American institutions (fraternities and sororities, professional organizations, businesses and business groups, faith-based institutions, and historically black colleges and universities); (4) convey messages through the popular media; and (5) reach out to the community through special cultural events targeting African Americans. (SM)

Descriptors: Black Colleges, Black Community, Blacks, Child Advocacy, Child Health, Churches, Employed Parents, Fathers, Health Insurance, Higher Education, Mass Media, Outreach Programs

Center on Budget and Policy Priorities, 820 First Street, N.E., Suite 510, Washington, DC 20002. Tel: 202-408-1080; Fax: 202-408-1056; Email: center[at]; Web site:

Author: Patterson, Jacqueline


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