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Media Now lc 1997-98

This document consists of the four issues of the Media Now newsletter published during 1997-1998. Functioning as a link between academia and the creative community, the Media Now newsletter from Children Now is dedicated to keeping advertisers, advertising professionals, television writers, and producers and network executives abreast of current research on the media as it pertains to children. Each issue covers a main topic, concisely summarizing research findings and statistics on that topic and offering a Solutions column to help members of the media create alternative products more in line with the summarized information on beneficial and harmful effects on children. The Spring 1997 issue offers A Report on Children's Television. The Fall 1997 issue presentsAdvertising Images of Girls and Women. Spring 1998's issue features Advertising and Children's Health (discussing food ads, ads and body image, tobacco ads, alcohol ads, the view from the industry, smoking on the silver screen, and advertisers making a change). The Winter 1998 issue addresses Children and Television Violence. (EV)

Descriptors: Advertising, Characterization, Child Advocacy, Child Welfare, Childrens Television, Females, Mass Media, Mass Media Effects, Mass Media Role, Media Research, Role Models, Television, Violence

Children Now, 1212 Broadway, 5th Floor, Oakland, CA 94612. Tel: 800-CHILD-44 (Toll Free); Tel: 510-763-2444; Fax: 510-763-1974; e-mail: children[at]; Web site: .

Autor: White, Lisa P.; Lapp, Joan


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