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This document is a class simulation that details the work of a fictitious consulting firm that was challenged by a group of 10 doctors (who were each willing to commit $50,000) to study the feasibility of starting a company that would employ the greatest possible number of people from Monongalia and Preston counties in northern West Virginia. The following are among the topics discussed: conditions of the challenge; decision to develop a footwear manufacturing business; site selection (selecting a community and examining the economic base; determining the economic base; analyzing population data; identifying the competition; considering access, costs, and lease options); production (organizing for efficient production operations; developing an equipment, operations, and production sequence; estimating equipment costs); design (product designs, product testing and safety, production analysis, social and economic impact); marketing (market research, advertising, development of a marketing department); human resources (labor market survey, employee salaries, working hours, job descriptions, union information, benefit information, personnel policy); management (legal structure, management and organizational plan, initial training and team building, labor relations, environmental impact, ancillary services); and financial summary (projected start-up costs; operating costs and capital expenses; wages, salaries, and benefits; strengths and weaknesses). Seventy-three tables and figures are included. The bibliography contains 70 references. (MN)

Descriptors: Business, Business Administration, Business Administration Education, Decision Making, Entrepreneurship, Feasibility Studies, Higher Education, Human Resources, Labor Force Development, Labor Market, Management Games, Manufacturing Industry, Marketing, Money Management, Personnel Management, Simulated Environment, Site Selection

Autor: Eckert, Doug; Nemes, Mark; Wilson, Ruth; Tanner, Gwendolyn; Christman, Scott; Spiker, Karen; Maser, Bryan

Fuente: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=8192&id=ED421622

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