Campus-Corporate Partners: A Win-Win Relationship.Report as inadecuate

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With an investment of time and a willingness to explore exchanges of resources, Rutgers University (New Jersey), and the corporation, Johnson & Johnson, developed a partnership between the corporate public relations department and the university program in public relations. The relationship began in 1982 when Rutgers founded its Public Relations Students Society of America (PRSSA) chapter and Johnson & Johnson weathered the Tylenol tampering incident. During this period a Johnson & Johnson public relations executive and a Rutgers faculty member met and began an exchange of favors which eventually led to development of a fruitful partnership. The relationship has grown to encompass exchanges of information, services and support that include a fellowship program for students enrolled in the Master's program in communication and information studies; a continuing education plan for the corporate public relations department; opportunities for faculty to "shadow" Johnson & Johnson executives through key public relations activities; consistent support from Johnson & Johnson through sponsorships and contributions; assistance with special projects; outreach to other campuses; participation in and support for an oral history project; and sharing of speakers and facilities for site visits. (JB)

Descriptors: Continuing Education, Corporate Support, Education Work Relationship, Fellowships, Graduate Study, Higher Education, Partnerships in Education, Public Relations, School Business Relationship

Author: Hunt, Todd


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