University Applicant Survey, 2002.Report as inadecuate

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The Council of Ontario Universities (COU) and its member institutions participated in the 2002 University Applicant Survey to gain a better understanding of prospective university students. The survey investigated various facets of the 2002 applicant pool, ranging from its demographic composition, academic achievements and educational intentions, to factors influencing university selection and recruitment communication and Internet use patterns. The survey involved 20,000 participants from the total population of approximately 100,000 applicants to Ontario universities for admission in 2002. For the first time in 2002, questions designed to address education equity were included. Almost 1% of 2002 respondents were Aboriginal (indigenous Canadians), 3% were disabled, and 33% were members of a visible minority group. These findings were similar to those of the preceding year. Applicants had decided at an average age of 13.5 years to attend university, and the highest proportion of respondents (26.4%) were from households with an annual income from $50,000 Canadian to $89,999. Overall, the top five factors influencing university selection were: (1) academic reputation; (2) safe environment; (3) graduates getting high quality jobs; (4) graduates getting into top professional and graduate schools; and (5) emphasis on teaching. The majority of applicants thought that the frequency of communication between the university and the applicant was about right. Findings also show that access to the Internet continued to increase for these applicants, with 95% now having access at home. (SLD)

Descriptors: College Applicants, College Choice, Enrollment Influences, Foreign Countries, Higher Education, Low Income Groups, Minority Groups, Student Attitudes, Student Characteristics, Surveys

Author: Council of Ontario Universities, Toronto.


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