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In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.

Keywords: cooperative ; member-owner communications ; effective communications ; marketing communications ; communications plans

Subject(s): Teaching/Communication/Extension/Profession

Issue Date: 2013

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/143027 Page range: Cover Page-References

Total Pages: 21

Record appears in: Southern Agricultural Economics Association (SAEA) > 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida





Autor: Brown, Lisa N. ; Kenkel, Philip L. ; Holcomb, Rodney B. ; Naile, Traci J.

Fuente: http://ageconsearch.umn.edu/record/143027?ln=en



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