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Rural Educator, v25 n3 p19-24 Spr 2004

Since 1996, our research team has conducted 15 focus groups with 169 middle-school youth in small communities as formative research for campaigns against alcohol, tobacco, drugs, and violence. Some key findings of a synthesis of focus-group results are that girls and boys perceive different risks to alcohol and tobacco use; peer relationships are important, but there is great potential for parents to increase influence; females and Hispanic youth are most concerned about serving as good role models; and youth prefer campaign materials that feature typical youth and activities. (Contains 1 table.)

Descriptors: Role Models, Smoking, Narcotics, Focus Groups, Adolescents, Rural Areas, Drinking, Alcohol Abuse, Drug Abuse, Violence, Attitude Measures, Middle School Students, Early Adolescents, Gender Differences, Peer Relationship, Parent Influence, Peer Influence, Racial Differences, Leisure Time, Advertising, Dating (Social), Family Relationship

National Rural Education Association. Rural Educator, University of Nevada, Las Vegas, 4505 Maryland Parkway Box 453002, Las Vegas, NV 89154-3002. Tel: 702-895-3478; Fax: 702-895-3492; e-mail: ruraleducator[at]; Web site:

Autor: Kelly, Kathleen J.; Comello, Maria Leonora G.; Edwards, Ruth W.


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