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International Journal of Innovation 2015, 3 1

Autor: Yohanna Ogbu Egiri

Fuente: http://www.redalyc.org/articulo.oa?id=499150611001


Introducción



International Journal of Innovation E-ISSN: 2318-9975 journaliji@gmail.com Universidade Nove de Julho Brasil Ogbu Egiri, Yohanna CREATIVE DESIGN: AN INTEGRAL ASPECT OF INNOVATION IN INDUSTRIAL DESIGN AND TECHNOLOGY International Journal of Innovation, vol.
3, núm.
1, enero-junio, 2015, pp.
1-6 Universidade Nove de Julho Valdivia, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=499150611001 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative Received on February 18, 2015 - Approved on May 06, 2015 Responsible Editor: Leonel Cezar Rodrigues, Ph.D. Evaluation Process: Double Blind Review E-ISSN: 2318-9975 10.5585-iji.v3i1.35 REATIVE DESIGN: AN INTEGRAL ASPECT OF INNOVATION IN INDUSTRIAL DESIGN AND TECHNOLOGY 1 Yohanna Ogbu Egiri ABSTRACT Design and Innovation is a twin words which are most discussed when it comes to creativity in highly competitive markets.
Nevertheless, the specific contribution of design and designers in the context of product innovation is insufficiently understood and explored.
Mostly, innovation is meant to be the achievement of science and technology, while design as the last element in this chain has the task to introduce the scientific and technological innovation into the life-world of the user.
The list of needs include hidden needs, needs that customers may not be aware of or problems they simply accept without question, as well as explicit needs, or needs that will most likely be reported by potential purchasers.
Researchers develop the necessary information on which to base the performance, size, weight, service life, and other specifications of the product.
Customer needs and product specifications are organized into a hierarchical list with a comparative rating value given to each need a...





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