DESENVOLVIMENTO DA AVICULTURA DE CORTE BRASILEIRA E PERSPECTIVAS FRENTE À INFLUENZA AVIÁRIA - Descarga este documento en PDF. Documentación en PDF para descargar gratis. Disponible también para leer online.

Since the 60s, the Brazilian poultry sector has become a real agroindustrial complex. The Brazilian poultry sector is the world biggestexporter of chicken meat. This paper aims to rise factors which have developed the Brazilian SAG and discuss future perspectivesfor the sector. Scientific bibliographic research and the specialized institutions database consultation were used as methodology in thisarticle. It was observed that the main aspects which have stimulated the development of the industrial poultry were: use oftechnology in genetic improvement; government tax incentivation; increase of grain production, especially in the cerrado; installationof great foods agrorindustries and mainly the elaboration of a production model based on the integration agroindustry/producer.Nowadays the sector faces the impacts of SARS (The Bird Flu), which has caused a decline in the poultry meat consumptionworldwide. A SWOT analysis was used as a tool in order to organize some information and to define strategies to the sector. Brazil,being the greater global exporter still free from this illness has a great potential to broaden its exports, if it keeps its sanitary qualityin the chicken meat production. Finally, it is considered that the moment is of caution in the production, once the market still facesreflexes of the fall in consumption, and that the control and prevention of SARS must be intensified.

Keywords: agribusiness ; chicken meat ; SARS ; industrial poultry

Variant title: Brazilian broiler market development: trends and perspectives facing sars

Issue Date: Jan 01 2007

Publication Type: Journal Article

PURL Identifier: Published in: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 09, Number 1 Page range: 79-88

Total Pages: 10

Record appears in: Universidade Federal de Lavras - UFLA > Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations

Autor: Tavares, Luciano de Paulo ; Ribeiro, Karem Cristina de Sousa


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