Certificação ISO 9000 e aprendizagem organizacional: o caso Sebrae-MS Report as inadecuate

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The perception of the organizational members of the Sebrae/MS situated in Campo Grande, MS, about the ISO 9000Certification implanted in 1998 and the organizational learning were the aims of this study. The authors have soughtto provide a link of the certification as a stimulating factor for organizational learning. The research was ellaboratedafter the quantitative and qualitative types, with application of semi-structured questionnaires and personal survey,direct observations, documental analysis, obtaining access to data by means of the analysis of the statements of theinterviewed people about the ISO. The profiles of the 94 direct collaborators were identified and 58 who have been inthe organization since before the implantation of the certification were also questioned. The perception of theinterviewed people was positive regarding the certification as a linkage factor to organizational learning in thefollowing aspects: understandings relating to the concepts and importance of the certification; commitment of theorganizational members, process of democratization of decisions and actions; continuous learning; leadership; andinterpersonal relationship and with the foreign clients. It was verified that the ISO 9000 Certification together with theSebrae/MS have propelled organizational learning and the implementation of uniform standards in the productivesystem of the organization. In an approach for total quality the focus on the client, partnership with the suppliers andemphasis on the preparation of the internal collaborators do persist. The enterprise does not focus exclusively on themaintenance of the standards established for the ISO Certification process, but also seeks out for new challenges.

Keywords: ISO certification ; organizational learning ; Sebrae.

Variant title: ISO 9000 Certification and organizational learning: the Sebrae/MS case

Issue Date: Jul 01 2004

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/43682 Published in: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 06, Number 2 Page range: 32-45

Total Pages: 14

Record appears in: Universidade Federal de Lavras - UFLA > Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations

Author: Leite, Evandro Sergio Martins ; Antonialli, Luiz Marcelo ; Oliveira, Marcelo Silva de ; Romaniello, Marcelo Marcio

Source: http://ageconsearch.umn.edu/record/43682?ln=en

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