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The Spanish-speaking population is the third-largest language group worldwide, hence Spanish and Hispanic cultures are of major interest in the business sector. At the University of Texas, San Antonio, a course in "Spanish for Special Purposes: Business" integrates culture into the curriculum. Most students taking the course are Spanish-speaking, but their fluency varies greatly and their familiarity with Hispanic cultures generally revolves around Mexico. The course is theme-based and student-centered, utilizing small-group work, peer teaching, student projects, and alternative assessments. In one activity, students work with the country reports prepared by the U.S. Department of State, which provide excellent information on the demography, history, and economy of each country. In another activity, students design a business and develop a complete business plan for it in Spanish as both a written product and an oral presentation. Students are encouraged to discuss cultural elements of their business and to make it international in scope. Special projects using the Internet have been developed. In one such project, students find a business on the Internet and develop a complete business plan for it, which is presented in written and oral format. Another project requires students to research a city in Spain and create materials to sell its attractions around the world. Student report that the real-life orientation is valuable and increases the appeal of the class. (Contains 24 references) (TD)

Descriptors: Business Education, Courses, Cross Cultural Training, Cultural Awareness, Cultural Education, Experiential Learning, Higher Education, Internet, Language Skills, Spanish, Technology Uses in Education

Autor: Pino, Frank

Fuente: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=5733&id=ED476008

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