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Online Submission, Paper presented at the Annual Forum of the Association for Institutional Research (AIR) (46th, Chicago, IL, May 14-18, 2006)

The ranks of most national universities in the annual U.S. News America's Best Colleges have not changed significantly during the past eight years. This is true even though most national universities have spent considerable resources and energy trying to improve their ranks. In this paper, we document the stability of the national universities' ranks since 1999, describe how a few private universities have been able to improve their ranks, and discuss whether or not these techniques can be used by other colleges and universities, especially public ones. (Contains 6 figures, 7 tables, and 11 footnotes.)

Descriptors: Rating Scales, Educational Quality, Colleges, Evaluation Methods, Educational Indicators

Autor: Daly, Robert; Machung, Anne; Roque, Gina


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