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This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.

Keywords: brand loyalty ; capital inputs ; expendable inputs ; farmer purchase decisions

Subject(s): Farm Management

Issue Date: 2006

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/21460

Total Pages: 27

Series Statement: Selected Paper

Record appears in: American Agricultural Economics Association (AAEA) > 2006 Annual meeting, July 23-26, Long Beach, CA





Autor: Harbor, Anetra L. ; Martin, Marshall A. ; Akridge, Jay T.

Fuente: http://ageconsearch.umn.edu/record/21460?ln=en







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