Determinants of Beef and Pork Brand Equity Report as inadecuate

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A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand name. Other results are that product size discounts are linear, meat items on sale are significantly discounted to non-sale items, specialty stores typically do not garner higher prices than supermarket/grocery store, and warehouse/super center stores typically premium price to supermarket/ grocery store.

Subject(s): Demand and Price Analysis

Issue Date: 2003

Publication Type: Conference Paper/ Presentation

PURL Identifier:

Total Pages: 24

Series Statement: 2003 Conference, St. Louis, MO, April 21-22, 2003

Record appears in: Regional Research Projects > NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management > 2003 Conference, April 21-22, 2003, St. Louis, Missouri

Author: Parcell, Joseph L. ; Schroeder, Ted C.


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