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This manuscript studies the market conduct of the milk manufacturers and retail chains in a Midwestern state in the U.S. Following the menu approach we employ a random coefficient logit demand model to investigate several possible scenarios on the supply side. Demand estimates are obtained using both cross-sectional and time series variation in data. We also allow annual variation in consumer demographics which helps identify the coefficients of interaction between consumer demographics and product characteristics. To further enhance identification power we allow choice set of milk to vary across markets. The results are most supportive of the conjecture that manufacturers behave competitively letting the retailers be the residual claimants. Later they may collect a part or full rents from the retailers through two-part tariffs.

Keywords: Market conduct ; random coefficient logit ; vertical chain ; imperfect competition

Subject(s): Agribusiness

Agricultural and Food Policy

Demand and Price Analysis

Industrial Organization

Issue Date: 2011

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/98844

Total Pages: 31

JEL Codes: D43; L13

Record appears in: Southern Agricultural Economics Association (SAEA) > 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas





Autor: Hovhannisyan, Vardges ; Stiegert, Kyle W.

Fuente: http://ageconsearch.umn.edu/record/98844?ln=en







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