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In 1962 a rabbit eradication campaign was carried out in the Mallee Region of Victoria. After the campaign was completed, a sociological survey was done to assess the farmers' reaction to it. The survey showed that new techniques were rapidly adopted by the farmers concerned. This was due to the intensity of personal contact during the campaign, and to the use of research results as the basis for the recommendations. While research results convinced some farmers to adopt the recommendations, legal, social and situational pressures were important for others. Different sources of information were used by different types of farmers. The more active and progressive farmers used the more expert sources while others used local sources of information. The campaign developed more favorable attitudes to rabbit control and to the use of new methods of control.

Subject(s): Farm Management

Research and Development/Tech Change/Emerging Technologies

Issue Date: 1965-09

Publication Type: Journal Article

PURL Identifier: Published in: Review of Marketing and Agricultural Economics, Volume 33, Number 03 Page range: 147-165

Total Pages: 19

Record appears in: Australian Agricultural and Resource Economics Society (AARES) > Review of Marketing and Agricultural Economics

Autor: Presser, H.A. ; Russell, H.M.


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