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Over the period 1995-2013 Polish brewing sector showed a dynamic increase. Ownership and technologicaldevelopment supported with foreign investments and changes in the pattern of alcohol consumption triggered thegrowth of production and per capita consumption of beer. Currently Polish market has almost reached a breakevenpoint saturation with per capita consumption one of the highest in Europe and its further development ofthe market will not be as dynamic as it used to be previously. Despite a bulk increase after 2004 beer exports isof minor importance for breweries. Further development then will require mainly larger the before expenditureon marketing in order to gain new customers (for instance flavoured beers).

Keywords: beer ; beer market ; production ; foreign trade ; consumption ; prices ; Poland

Variant title: EVOLUTION OF THE BEER MARKET IN POLAND

Subject(s): Agribusiness

Issue Date: 2014

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/201573 Published in: 2014

Number 2

Roczniki (Annals)

Record appears in: Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistów Rolnictwa i Agrobiznesu (SERiA) > Roczniki (Annals)





Autor: Klimek, Katarzyna

Fuente: http://ageconsearch.umn.edu/record/201573?ln=en







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