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This chapter discusses the implementation challenges of the WHO Guidelines on safe wastewater use pertaining to the adoption of the so-called ‘post-treatment’ or ‘non-treatment’ options, like safer irrigation practices or appropriate vegetablewashing in kitchens. Due to limited risk awareness and immediate benefits of wastewater irrigation, it is unlikely that a broad adoption of recommended practices will automatically follow revised policies or any educational campaign and training. Most of the recommended practices do not only require behaviourchange but might also increase operational costs. In such a situation, significant efforts are required to explore how conventional and/or social marketing can support the desired behaviour-change towards the adoption of safety practices. This will require new strategic partnerships and a new section in the WHO Guidelines. This chapter outlines the necessary steps and considerations for increasing the adoption probability, and suggests a framework which is based on a combination of social marketing, incentive systems, awareness creation/education and application of regulations. An important conclusion is that these steps require serious accompanying research of the target group, strongly involving social sciences, which should not be underestimated in related projects.

Keywords: Food safety ; Restaurants ; Public health ; Social behaviour ; Wastewater irrigation ; Vegetables ; Guidelines

Subject(s): Agricultural and Food Policy

Community/Rural/Urban Development

Consumer/Household Economics

Crop Production/Industries

Food Consumption/Nutrition/Food Safety

Health Economics and Policy

Labor and Human Capital

Resource /Energy Economics and Policy

Issue Date: 2010

Publication Type: Book/ Chapter

DOI and Other Identifiers: ISBN 978-1-84407-796-0 (Other)

PURL Identifier: http://purl.umn.edu/127722

Total Pages: pp.319-335.

Note: In Drechsel, Pay; Scott, C. A.; Raschid-Sally, Liqa; Redwood, M.; Bahri, Akissa (Eds.). Wastewater irrigation and health: assessing and mitigating risk in low-income countries. London, UK: Earthscan; Ottawa, Canada: International Development Research Centre (IDRC); Colombo, Sri Lanka: International Water Management Institute (IWMI).

Record appears in: CGIAR > International Water Management Institute > Book Chapters

Autor: Karg, Hanna ; Drechsel, Pay ; Amoah, Philip ; Jeitler, Regina

Fuente: http://ageconsearch.umn.edu/record/127722?ln=en

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