Multi-level marketing of quality beekeeping products Report as inadecuate

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This paper goes through and analyses an example of one Russian beekeeping company which having chosen an unusual way of marketing its quality food products succeeded and now is coming to the European market.

Keywords: Russian company ; beekeeping ; multi-level marketing

Subject(s): Marketing

Issue Date: 2007

Publication Type: Conference Paper/ Presentation

PURL Identifier: Page range: 739-741

Total Pages: 3

Series Statement: Poster paper 07

Record appears in: European Association of Agricultural Economists (EAAE) > 105th Seminar, March 8-10, 2007, Bologna, Italy

Author: Sabinina, Marina


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