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An effective innovation system is crucial for food companies to cope with competitive pressure. An important issue is whether to innovate by cooperating and sharing ideas or to innovate in-house. Thus the question is how to arrange external ties without compromising unique knowledge and assets. This is particularly controversial in the wine sector, where innovative marketing strategies have to be combined with “exclusive” and “secret” recipes. We use primary data on the Hungarian wine industry to study factors affecting the adoption of an open innovation approach. We find that both regional and company-specific factors affect the openness of innovation processes.

Keywords: open innovation ; dynamic capabilities ; Hungary ; wine

Editor(s): IFAMR, IFAMA

Subject(s): Demand and Price Analysis

Food Consumption/Nutrition/Food Safety

Institutional and Behavioral Economics

Marketing

Productivity Analysis

Issue Date: Feb 01 2014

Publication Type: Journal Article

DOI and Other Identifiers: The IFAMR (ISSN #: 1559-2448) is published quarterly. http://www.ifama.org. (Other)

PURL Identifier: http://purl.umn.edu/163358 Published in: International Food and Agribusiness Management Review, Volume 17, Issue 1 Page range: 147-162

Total Pages: 16

JEL Codes: Q31; O33

Note: The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org

Series Statement: Volume 17

Issue 1

Record appears in: International Food and Agribusiness Management Association (IFAMA) > International Food and Agribusiness Management Review





Autor: Dries, Liesbeth ; Pascucci, Stefano ; Török, Áron ; Tóth, József

Fuente: http://ageconsearch.umn.edu/record/163358?ln=en







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