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It is not yet understood whether the implementation of traceability systems cancontribute towards restoring consumer confidence in food quality and safety, one of the goals ofthe European Food Law. To date, little is known about how consumers perceive the role andpotential impact of traceability within the supply chain. This paper aims to provide insight intohow traceability information can offer guarantees of food quality and safety, and contributetowards increased consumer confidence. Data, collected in four EU countries, examines salientcognitions and attitudes that underpin consumer beliefs about product traceability that willinfluence their decision making. It will link traceability- related food attributes to perceivedbenefits (in terms of quality and safety) and important consumer values. Furthermore, variationsbetween different consumer s are examined to illustrate how the concepts of food safety and foodquality may have different meanings and consequences in the various European countries.Understanding which benefits consumer s associate with traceability will assist in providingconsumers with traceability information in line with their requirement s.

Keywords: Traceability ; Consumer Perception ; Food Safety ; Food Quality

Subject(s): Food Consumption/Nutrition/Food Safety

Issue Date: 2006

Publication Type: Conference Paper/ Presentation

PURL Identifier:

Total Pages: 7

Series Statement: Seminar Paper

Record appears in: European Association of Agricultural Economists (EAAE) > 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece

Autor: van Rijswijk, Wendy ; Frewer, Lynn J.


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