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Recently, Italian agriculture has been widely characterised by the increasing number offarms and land converting to organic farming. In the slow process of shifting from a niche to abroader consumption in the organic products market deep differences between conventional andorganic production, distribution and consumption became evident. In such a context, theconsumer's behaviour about organic products analysis transpires to be complex as it involveseither social - economic and psychographic characteristics. In order to address this issue a researchhas been carried out in two steps: in the first one, a qualitative analysis step, 45 consumer s oforganic products were interviewed by phone using laddering techniques; then, in the secondquantitative step, data from a 203 consumer s sample, representative of a region of South of Italy,was analysed by means of a multinomial logit.The research main innovative aspect resides in the two- step approach (qualitative - quantitativeanalysis), that enabled researchers to identify and quantify the environmental and hygieniccomponent importance in consumer preferences on organic products.

Keywords: Organic products ; Preference analysis ; Laddering interviews ; Choice model

Subject(s): Demand and Price Analysis

Issue Date: 2006

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/10057

Total Pages: 13

Series Statement: Seminar Paper

Record appears in: European Association of Agricultural Economists (EAAE) > 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece





Autor: Cicia, Gianni ; Del Giudice, Teresa ; Ramunno, Ilaria ; Tagliafierro, Carolina

Fuente: http://ageconsearch.umn.edu/record/10057?ln=en







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