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Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.

Subject(s): Marketing

Issue Date: 2007

Publication Type: Conference Paper/ Presentation

PURL Identifier:

Total Pages: 30

Series Statement: Selected Paper no. 174129

Record appears in: American Agricultural Economics Association (AAEA) > 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon

Autor: Richards, Timothy J. ; Hamilton, Stephen F. ; Patterson, Paul M.


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