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The impacts of agritourism on farm profitability are poorly understood. Using Census ofAgriculture records, we employ propensity score matching to estimate the effects of agritourismon the net cash income per acre of New Jersey farms. We find that agritourism has statisticallysignificant and positive effects on farm profitability. Profit impacts are highest among small farmsoperated by individuals primarily engaged in farming. Positive but smaller effects are observedfor lifestyle farms. Profit effects among larger farms are not statistically significant.

Keywords: agritourism ; direct-to-consumer marketing ; farm profitability ; propensity scorematching

Subject(s): Agribusiness

Farm Management


Issue Date: 2014-04

Publication Type: Journal Article

PURL Identifier: Published in: Journal of Agricultural and Resource Economics, Volume 39, Number 1 Page range: 69-87

Total Pages: 28

Series Statement: Vol. 39 No. 1

Record appears in: Western Agricultural Economics Association > Journal of Agricultural and Resource Economics

Autor: Schilling, Brian J. ; Attavanich, Witsanu ; Jin, Yanhong


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