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Policies to promote and encourage local foods may take many different shapes depending on both the specific targets and strategies.Some policies, especially at a local level, promote supply-chain vertical and horizontal integration as a comprehensive strategy which aims tohelp firms pursue several of the promoting policies. A business model that focuses its attention on the consumer of the product and territorycan be a crucial driver in generating a ‘land fecundation’ as a response to globalization. The aim of the paper is to investigate the link betweenrural development and territorialisation, exploring the role of Local Action Groups Integrated Projects of Food Chain and Rural DevelopmentProgrammes from 2007-2013 in a region in Southern Italy. The article makes use of a value chain approach, starting with Porter’s value chainmodel and five forces model of competition; it proposes a methodological framework for the development of an organisational model thatincludes and builds networks between the several stakeholders and local programmes, creating a shared strategy to revitalising the area andthe food choices of its residents. This revitalising process takes place through the implementation of a multi-purpose incubator establishingstrong partnerships that are able to foster complementarities among all rural stakeholders. Conclusions and implications for policy makersare drawn: a model of territorial organisation could link territorial capital and local stakeholders, and therefore the programming carried outunder the entire RDP.

Keywords: rural development ; territorial capital ; incubator

Subject(s): Agribusiness

Agricultural Finance

Community/Rural/Urban Development

Research Methods/ Statistical Methods

Issue Date: 2013

Publication Type: Journal Article

PURL Identifier: Published in: Volume 07, Number 2-3

APSTRACT: Applied Studies in Agribusiness and Commerce Page range: 43-47

Total Pages: 5

Series Statement: 7


Record appears in: International MBA Network in Agribusiness and Commerce (AGRIMBA) > APSTRACT: Applied Studies in Agribusiness and Commerce

Autor: Contò, Francesco ; Adinolfi, Felice ; Fiore, Mariantonietta ; La Sala, Piermichele


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