Lessons from Innovative Institutions in the Marketing of Fish and Fishery Products in India Report as inadecuate




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This study has been conducted with the objective of understanding the process of innovative marketingmodels in the fisheries sector and to draw lessons from the success stories to upscale and replicate in asimilar socio-politico-economic scenario in other parts of the country. It has been conducted to provide abetter understanding of fish marketing by self-help groups (SHGs), producer associations, fisheriesdevelopment corporations, fisherman cooperatives and private institutions in the southern states of India,namely Tamil Nadu, Kerala, Karnataka and Andhra Pradesh with the hypothesis that the institutionalarrangements in the marketing of fish and fishery products reduce the transaction cost and improve themarket access and its efficiency. The study has reported the primary activities of those institutions in theefficient fish marketing, such as inbound logistics, operations, outbound logistics, marketing and salespromotion and support activities like infrastructural facilities, technological backstopping, price informationand procurement. Through these advantages, the fishermen have been found to achieve economies ofscale, technological innovations, capacity development, linkage among activities, degree of verticalintegration, timing of market entry, product differentiation, market access, credit access, etc. The study hassuggested replication of such successful innovative institutions in marketing the fish and fishery productsthrough appropriate policies and programmes. It has also suggested to promote institutions like SHGs,producer / fishermen associations, cooperatives, etc. and allow the entry of private agencies with appropriateregulatory mechanism to improve the efficiency of fish marketing in the country.

Subject(s): Agricultural and Food Policy

Issue Date: 2010-11

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/96925 Published in: Agricultural Economics Research Review, Volume 23, Conference Number Page range: 495-504

Total Pages: 10

Record appears in: Agricultural Economics Research Association (India) > Agricultural Economics Research Review

Agricultural Economics Research Review





Author: Kumar, Ganesh ; Ravisankar, T. ; Suresh, R. ; Ramachandra, Bhatta ; Vimla, D. Deboral ; Kumaran, M. ; Mahalakshmi, P. ; Shivasakth

Source: http://ageconsearch.umn.edu/record/96925?ln=en







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