Marketing Efficiency of Dairy Products for Co-operative and Private Dairy Plants in Tamil Nadu - A Comparative Analysis Reportar como inadecuado




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The marketing of milk and milk products by dairy plants of co-operative and private sectors in TamilNadu has been compared. The study is based on the data collected for toned milk, standardized milk,full cream milk, flavoured milk, butter and ghee from the selected co-operative and private dairy plantsof the Coimbatore district for the financial year 2001-2002. It has been found that the marketing cost fortoned milk is same in both the dairy plants , whereas it is higher for standardized milk, full cream milkand flavoured milk in the co-operative dairy plant. The marketing cost has been found less in the cooperativeplant for products like butter and ghee . All the dairy products earn more marketing marginsin the private than co-operative dairy plant, except for toned milk .The marketing efficiency of cooperativedairy plant for all dairy products has been observed relatively less than that of private dairyplant, except toned milk .The study has suggested the development of co-operative dairy industry ina sustainable manner, the co-operative dairy plants should formulate long-term vision and strategy.The study has observed that value addition in dairy products should be done without compromisingthe quality and consumer-oriented market research and development should be accorded greaterattention .

Subject(s): Marketing

Issue Date: 2008

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/47677 Published in: Agricultural Economics Research Review, Volume 21, Number 2 Page range: 235-242

Total Pages: 8

Record appears in: Agricultural Economics Research Association (India) > Agricultural Economics Research Review

Agricultural Economics Research Review





Autor: Rangasamy, N. ; Dhaka, J.P.

Fuente: http://ageconsearch.umn.edu/record/47677?ln=en







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