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There have been numerous studies and growing interests to identify consumer preferences and compare willingness-to-pay for different value-added food labels or attributes. This paper uses stated preference data from choice experiments in a mail survey in Kentucky and Ohio to analyze consumer preferences for a host of value-added attributes of processed blackberry jam. Results from the study confirm positive willingness-to-pay for both organic and local attributes as well as other label claims. However, consumers were found to be willing to pay less for organic blackberry jam than jam identified as being produced in smaller state regions. Furthermore, the study found some evidence of substitution between these two attributes, an issue receiving minimal attention in the existing literature.

Keywords: willingness-to-pay ; local and organic processed food products ; choice experiment ; conditional logit model ; Mixed Logit model ; processed food labels

Subject(s): Consumer/Household Economics

Food Consumption/Nutrition/Food Safety

Issue Date: 2013

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/151265

Total Pages: 33

JEL Codes: Q13

Record appears in: Agricultural and Applied Economics Association (AAEA) > 2013 Annual Meeting, August 4-6, 2013, Washington, D.C.

Autor: Meas, Thong ; Hu, Wuyang ; Batte, Marvin T. ; Woods, Timothy ; Ernst, Stan

Fuente: http://ageconsearch.umn.edu/record/151265?ln=en

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