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The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one representative western food-orange juice, by studying the Chinese consumer knowledge, perceptions, and willingness to pay (WTP) for different types of orange juice products. Though the Chinese consumers' willingness to pay for 100 % juice exceeded the 10% juice as expected, it would not have been persuasive to conclude meaningful to develop the 100 % juice market in China unless the WTP is around the actual market price.

Keywords: Western food products ; orange juice ; demand ; attitude ; willingness to pay

Subject(s): Community/Rural/Urban Development

Consumer/Household Economics

Demand and Price Analysis

Food Consumption/Nutrition/Food Safety

International Development

International Relations/Trade

Issue Date: 2013

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/150771

Total Pages: 28

Record appears in: Agricultural and Applied Economics Association (AAEA) > 2013 Annual Meeting, August 4-6, 2013, Washington, D.C.

Autor: Chen, Xuqi ; Gao, Zhifeng ; House, Lisa

Fuente: http://ageconsearch.umn.edu/record/150771?ln=en

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