Are consumers willing to pay more for biodegradable containers than for plastic ones Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions Reportar como inadecuado




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This study utilized and compared hypothetical conjoint analysis and non-hypotheticalexperimental auctions to elicit floral customers' WTP for biodegradable plant containers. Theresults of the study show that participants were willing to pay a price premium for biodegradablecontainers but the premium is not the same for different types of containers. This paper alsoshows the mixed ordered probit model generates more accurate results when analyzing theconjoint analysis internet survey data than the ordered probit model.

Keywords: biodegradable ; willingness to pay ; marketing ; carbon footprint ; waste composition ; green industry ; nursery crops ; floriculture crops

Subject(s): Consumer/Household Economics

Demand and Price Analysis

Issue Date: 2010

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/60968

Total Pages: 37

JEL Codes: D12; Q13

Series Statement: Selected Paper

10751

Record appears in: Agricultural and Applied Economics Association (AAEA) > 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado





Autor: Yue, Chengyan ; Hall, Charles R. ; Behe, Bridget K. ; Campbell, Benjamin L. ; Dennis, Jennifer H. ; Lopez, Roberto G.

Fuente: http://ageconsearch.umn.edu/record/60968?ln=en



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