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Cooperative businesses have a wider range of objectives than investor-owned firmsfrom which to legitimately choose, some of which include difficult-to-quantifymember-centered goals. This paper reviews a technique adopted in the measurement ofstakeholders' aspirations and perceived performance for ten agricultural cooperativesand farmer controlled businesses. Findings indicate that cooperative stakeholdersembrace a range of member- and corporate-centered aspirations, although the variousstakeholding groups may prioritize these alternative goals differently. Importantly, anexamination of the relationship between member- and corporate-centered performancelevels indicates that the achievement of one is not necessarily at the expense of theother.

Subject(s): Agribusiness

Issue Date: 1999

Publication Type: Journal Article

PURL Identifier: Published in: Journal of Cooperatives, Volume 14 Page range: 31-43

Total Pages: 15

Record appears in: National Council of Farmer Cooperatives > Journal of Cooperatives

Autor: Hind, Abigail M.


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