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Main goal of this research is to make an overview of the market supply of marinatedand pasteurized vegetable products on the Novi Sad market. It should also takea look at the competition among producers and determine the market position ofmentioned products. Data is gathered in two significant retail objects: „M-Rodić“and „Univerexport“, in Novi Sad. This research has gathered the data about assortment,price and type of package of products.Supply of pickles, peppers, beet root, and button mushrooms is the most diverse.The least diversity is seen in the supply of beans, string beans, sweet corn and carrot.This condition is the result of, before all, habits and affinities of consumers.Domestic producers are dominant in the supply of beet root, hot peppers and pickles.In the supply of mixed salad, only domestic producers are present. Foreignproducers are dominant in the supply of pepper and button mushrooms. In the supplyof string beans, carrot, sweet corn and beans, there are only foreign producerspresent.

Keywords: supply ; market ; marinated and pasteurized vegetable

Subject(s): Crop Production/Industries

Food Consumption/Nutrition/Food Safety

Production Economics

Issue Date: 2008

Publication Type: Journal Article

PURL Identifier: Published in: Economics of Agriculture, Volume 55, Number 1 Page range: 53-67

Record appears in: Institute of Agricultural Economics, Belgrade - Serbia > Economics of Agriculture

Economics of Agriculture

Economics of Agriculture

Autor: Vlahovic, Branislav ; Rodic, Vesna ; Popovic, Zoran


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